The Art of Finding Your Unique Selling Proposition
Positioning is about making your offering different from, and more valuable than, your competitors' offerings--and placing that idea in the minds of a target group of customers. Positioning attracts customers by creating a positive and unique identity .. More
Business Cards, How to Design Your Own
Anyone who has something to sell should have a business card. Whether you are a local store owner, freelance writer or CEO of a five-star hotel, you need to have these little cards handy all the time. These help define your professional identity to those .. More
Marketing With Permission
Ever try watching a TV show without being interrupted? Let's face it, no one enjoys the commercial breaks just right when you're up to the best part. Being mad at the ad, you surf the channel, or just turn off the TV. This translates into a big wa .. More
Brochure Printing - Important Tips About Printing Your Brochures
When it comes to brochure printing, there are numerous options available. If you would like to find the best option for your brochure printing, then you will want to read this article. Specifically I will give you some pros and cons to consider before you .. More
The Prime Step to Success - Magazine Advertising Metrics
The stress to enhance the return on marketing reserves has by no means been bigger. The media backdrop is as demanding as it is fragmented. The established confidence on large scale television promotions is giving way to non-traditional ideas which guaran .. More
